Unlike websites, most of the email signatures do not contain an external CSS file or style section in the HEAD part of the document. There are a few requirements every signature should meet. And if you combine a fine-looking signature with an attractive marketing banner, the results may surpass your expectations. Certainly, a fine-looking email signature that contains useful information is a nice try to make a good impression. Keep in mind that even the best-written email may not do its job if you are not confident enough about the company you are dealing with, so gaining a client’s trust should be a priority for each employee in your company. What is more, disclaimers added to these email signatures may also prevent you from legal issues. But if you delve deeper into this, you will find out that email signatures play a significant role when it comes to marketing, branding or maintaining a good relationship with your customers.
At first glance, email signatures may not seem that important, especially if you compare them with other things going on in your company.
